The Complete Idiot's Guide to Marketing Basics

You're no idiot, of course. You've long since figured out the fastest route to work, you manage to impress your boss now and again, and you can beat your youngest at Monopoly at least half of the time. But when it comes to the tactics and buzzwords of marketing products or services, you feel like the new kid in the classroom. P.T. Barnum move aside! The Complete Idiot's Guide to Marketing Basics tells you everything you need to know about positioning and marketing your product. You'll use the customer intuition you develop to target your product more effectively than ever before and keep it from going stale.