THE MARKETING MIX OF IMC: A MOVE FROM THE 4 P'S TO THE 4C'S
Marketing, the Marketing Mix (4P's), and the Nine P's
THE 4 P'S OF MARKETING
THE 4 P’S OF MARKETING
THE 5 P's OF MARKETING
The History of Tin And Iron
The History Of U.S. Dollar
The History of the P.R.E. Andalusian Horse
The P-S Bulletin May 2011 Memorial Edition
The P-S Bulletin June/July 2011
Hip: The History is the story of how American pop culture has evolved throughout the twentieth century to its current position as world cultural touchstone. How did hip become such an obsession? From sex and music to fashion and commerce, John Leland tracks the arc of ideas as they move from subterranean Bohemia to Madison Avenue and back again. Hip: The History examines how hip has helped shape -- and continues to influence -- America's view of itself, and provides an incisive account of hip's quest for authenticity.
This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.This book takes the reader on a remarkable journey from 17th century plantations to 21st century Williamsburg, Brooklyn. On route, we meet America's greatest hipsters- people who used language and manipulated the forces around them to transform society, from Mark Twain to Muhammed Ali, from Charlie Parker to Richard Hell. Leland draws a family tree linking the most influential cuktural movements across generations, detailing not only how the unique American experience begat our cultural icons, but how, in turn, those enlightened individuals have shaped the world around them, our world.
"Hip: A History" is sufficiently thorough and analytical to read like a textbook of American cultural history. But its much more than that. Leland's narratives put us right in the middle of some of the most provocative scenes: minstrel shows, the beats, bebops, early hip-hop and grafetti art, to name a few. You may not always agree with Leland about what is hip; that's part of the fun... read more
In Hip: The History Leland offers up nothing less than an alternate history of the development and importance of American pop culture to understanding America as a whole. In doing so he makes us rethink the familiar (Bugs Bunny, Miles Davis, William Burroughs, Lou Reed, Jack Kerouac, Walt Whitman) in light of the common thread of "hip," which he refuses to define too simply. At the heart of the book is an attempt to rethink the complex interplay of black and white culture throughout American history, its effect on the arts, commerce, and background noise of our lives. Leland does not overlook the destructiveness of this story in the history of America, but he's out to show how productive the tensions have been as well. And it's not the only story he has to tell: the book sheds light equally on writers in the nineteenth century (Emerson and Thoreau among them), musicians in the early, middle and late twentieth, computer geeks in the last twenty years, and, of course, the... read more
Clearly, those who say don't know and those who know don't
say; if you gotta ask, you ain't never gonna know; you might
as well be loading mercury with a pitchfork. And yet there
is something called hip, and it seems to have a story.
_Hip:_The_History_, by John Leland, takes a shot at it, even
if it can't be told.
Right at the beginning, then, Leland has this fairly serious
problem which is yet part of his story, and maybe even an
assistant; and that is finding the definition of _hip_. (You
can't tell the players without a program.) He earnestly
derives the word from Wolof etymons meaning "to know" or "to
open one's eyes"; but clearly it's not ordinary knowledge of
the sort which comes from experience, or the traditions conveyed
by elders, or from assiduous study. "Hep" or "hip" was at
first a word used by Negro slaves to denote... read more
Use coupon below to get discount at eCampus.com!
SHADES
$3 off textbook orders over $75
SUNBLOCK
$4 off textbook orders over $90
SUNSHINE
$5 off textbook orders over $100
Copy the coupon code before clicking the button!
| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $2.44 - $14.99 | |
| eBooks.com | Digital (PDF) | $10.99 | |
| BookByte | Paperback | $7.27 | |
| eCampus | Paperback | ||

River Town: Two Years on the Yangtze (P.S.)
Big Bang: The Origin of the Universe (P.S.)
Getting the Most Out of Your U. S. History Course: The History Student's Vade Mecum
Getting the Most Out of Your U.S. History Course: The History Student's Vade Mecum, by Stout, 3rd Edition
Throughout time, from ancient Rome to modern Britain, the great empires built and maintained their domination through force of arms and political power. But not the United States. America has ...
Real World Scenarios for Practical Insights into the Field of Purchasing and Supply ManagementWhether you're a purchasing or supply management professional seeking to validate the skills ...
Although frequently overlooked between the American Revolution and the Civil War, the War of 1812 tested a rising generation of American leaders; unified the United States with a renewed sense of ...
From novelist and master psychotherapist Irvin Yalom, author of Lying on the Couch and When Nietzsche Wept , comes the world's first accurate group-therapy novel, a mesmerizing story of two men's ...
The most influential work on Buddhism to be published in the nineteenth century, Introduction à l’histoire du Buddhisme indien, by the great French ...
Gocking provides a historical overview of Ghana from the emergence of precolonial states through increasing contact with Europeans that led to the establishment of formal colonial rule by Great ...