Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men. Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in salesand still growing. Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressivelyregardless of what your critics or opponents might saycan help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn: Momentum: the Big Mo. How to get it and how to get it back. Revenge: how and when to get it (and why it's so sweet). "I love you, now sign this!" Why contracts in business and personal life are so important. Real-life stories from people who've applied the think BIG formula in their own lives. These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against youand both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.
Trump's an Egomaniac, But His Book Makes Sense
By Guitar Man - November 3, 2007
I picked this book up while browsing at a local Borders Books recently. I actually chuckled as I began turning pages and skimming through the table of contents and the first few pages.
Soon, I found myself sitting down - the book still in my hands. Next thing I know, I'm at the checkout paying for it. What happened??
Trump is an egotistical, self-serving man, no doubt. But let's be totally objective, as I was that day: good advice is good advice. And, most writers do not have the courage to dispense such advice in such raw terms as Trump does.
This book holds nothing back. Trump lays it all out on the table with blatant opinions, ideas and thoughts about those who've crossed him, helped him, etc. He tells you how you need to be (not just what you need to do - read that again!) to be successful. However - and this is the most important point of my review - there's truth to so much of what he says. It's helpful. You'll look at yourself differently... read more
Breath of fresh air!
By A Reader - October 11, 2008
Wow - what a breath of fresh air - I love it!
This book is unexpectedly fun, readable, and direct. It is oddly not about money really at all - it is about how to manage situations, sometimes financial, mostly people related. I love Trump's code of honor, so to speak - what is acceptable vs what is absolutely not tolerable and how to handle it directly. He has a 'quiz' at the end that is a remarkable way to 'see' yourself, to look at the way you may label, and thereby, limit yourself, especially financially. And in this quiz, he clearly offers another way to look at the same issue, the way he might handle it - this is what I mean by a breath of fresh air. His way of seeing problems is like a quantum shift in perspective, he does not seem to have the considerations that limit most of us in our actions and decisions. I highly recommend this book. I also highly recommend Ariel and Shya Kane's books, Working on Yourself Doesn't Work: The 3 Simple Ideas That Can... read more
Teachers Will Appear
By Dave Carpenter "Peak Performance Scholar" - October 17, 2007
Best book by the Donald yet. Lots to like, but some annoyances that keep me from giving the book five stars.
First, a disclaimer. Those who are repulsed by the author's bombastic style will not enjoy this book and likely will not be able to see through the style issues to mine the exceptional wisdom offered throughout the book.
Set aside style issues, here is what you can expect. Clearly, the author has achieved incredible business success. And, clearly he is also a master at personal branding. As such, his candid offering of the keys to his success is good stuff.
Enhancing the wisdom Trump offers up is the reinforcement offered by co-author Bill Zanker, founder of the Learning Annex. I thoroughly enjoyed Zanker's commentary and his style. I came away admiring Zanker for what he has built and how he has apparently personally grown through that building process.
Kudos to publisher Harper Collins for the interesting use of a co-author to an... read more