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Essentials of Business Communication, 8th Edition, Mary Ellen Guffey, CENGAGE, TB
Essentials of Marketing, 11th Edition, Perreault, ISBN 0073404713, McGrawhill, TB
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Essentials of Marketing: A Global-Managerial Approach, by Perreault, 8th Edition
The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers ...