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Direct Marketing in Practice
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Marketing Strategy Desktop Guide
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The Profit Impact of Marketing Strategy Project
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One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, 2nd Edition…
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Marketing Strategy
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Successful Direct Marketing Methods
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$25.00 - $35.00Authored by leading marketing scholars, the book addresses questions of critical enduring importance to marketing: Does marketing influence firm value or firm performance? Does marketing contribute ...
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)…
$96.75 - $151.19This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of ...
Driven to Perform: Risk-Aware Performance Management From Strategy Through Execution
$1.84 - $49.95Driven to Perform: Risk-Aware Performance Management From Strategy Through Execution shows how to achieve tangible business results through the modern practice of performance management. The book ...
