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Speak Like a CEO: Secrets for Commanding Attention and Getting Results
An award-winning news anchor presents methods for better communication in any business environment
During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:
- Reveals the secrets for communicating in any situation
- Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
- Outlines self-improvement plans that can easily be customized to your needs
- Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity
Customer Reviews:
Speak Like a CEO gets Standing Ovation
By Theodore J. Frier, Sr. "Wordsmith" - April 7, 2005"As a speechwriter for past governors and other top executives, I know how important it is for business and political leaders to get their message across in a compelling and memorable way. Bates outlines the key essentials for delivering a powerful, well-received speech. Her hands-on instruction gives CEOs and other company managers practical suggestions on how they can improve their delivery, while also developing that authentic voice, which is the hallmark of all organizational leaders. The book is divided into three, easy-to-read parts: The Secrets, The Situations and the Strategies. Each combines instruction, humor and real-life situations that make the book both a useful business manual and fun to read. Bates' book is a must-read for anyone who wants to be a success in business, politics or life by becoming a great speaker."
Public speaking essentials
By Reader "Eugenia" - November 29, 2006For anyone who wants to learn about basics on how to conduct public speaking engagement in front of business audience, this is a good starter book. You will learn on how to tell the story, build the humor and keep everyone's focus in place while presenting. Like everything else in life, this skill requires preparation, practice and planning. You must not only know what you are talking about, but also know your audience too. I particularly liked the part of the book with tips on how to answer questions not anticipated during the preparation process (trigger method and making a qualifying or opinion statement).
Great Resource for Anyone Who Wants to Be a Better Communicator
By Lisa Brown - June 30, 2005Speak Like a CEO is a great resource for anyone who wants to improve their presentation and speaking skills - not just CEO's. Bates provides solid advice for people at all different levels starting with "what not to do" or common mistakes. This book is an easy read packed with tips and colorful examples. Great for leaders and future leaders alike!
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