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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Customer Reviews:
Starbucks is to coffee what High Definition TV is to black and white - There's No Comparison - A GREAT BOOK!!!!
By A Customer - April 1, 2007Management consultant Joseph Michelli spent two years of his life trying to figure out what makes Starbucks such a successful operation. Remember, Howard Shultz the founder of Starbucks took essentially an ordinary cup of coffee. Prior to him, it was sold daily in some of the seediest places on the planet (still is). He elevated it into an art form, presented in a European style environment, and sold it repetitively day in and day out for 4 to 7 times what you pay somewhere else for it.
It's an AMAZING STORY
It's one of those stories where you say to yourself, this was a NATURAL. Why didn't someone think about doing this? Home Depot, McDonald's, Duncan Donuts, Bed, Bath, & Beyond, all of these operations were naturals, so natural in fact that you would think that someone else would have thought of doing it first.
Starbucks is in a class by itself
Had you invested $10,000 in the Starbucks IPO in 1992, you would be sitting on $650,000 today... read more
Motivational and instructive, the non-fat grande latte way
By R Schmidt - October 19, 2006The Pike Fish Market in Seattle is an entertaining place. According to the motivational video "Fish!", there are lessons to be learned from how they operate their business.
A long time ago, far, far away, the Pike Fish Market was the neighbor to... Starbucks, the early version.
I can envision the energy in the Pike Fish Market influencing the Starbuck philosophy. I don't know if that really happened, but Starbucks IS the coffee equivalent of that fish throwing, shouting, and entertaining place.
Or, according to Joseph Michelli, it should be.
There are almost as many "Principles for Success" books written by the Fortune 500 as there are Fortune 500 (guess a number here). Why is this one anything special?
I'd say this book reads not as a pat on their own back, and not as a book written for MBA students. There is a level of energy, the Pike Fish Market-type energy, throughout. The principles are:
* Make it Your... read more
The half-caf business book
By Andrew S. Rogers - January 3, 2007Starbucks has many detractors -- people who object to its business model, the way it prepares its beans, or simply its ubiquity. And though they don't seem to have shown up in the reviews here yet, I'm sure there are readers who may object to this book because it offers a relentlessly positive look at the coffee giant. It's important to understand that "The Starbucks Experience" is not, and is not meant to be, an "exposé" of Big Coffee. People seeking that should look elsewhere.
(I probably should mention here that although I live in Seattle, I don't work for Starbucks. I am, however, a fan of theirs.)
What "The Starbucks Experience" is, is a very interesting inside look at the approach to business that has made Starbucks not only a commercial, but also a cultural, phenomenon. As William C. Taylor and Polly LaBarre explained in their recent and important book "Mavericks at Work," Starbucks is an exemplar of the values-driven business model that will set... read more
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