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Business leaders searching for a green strategy encounter few roadmaps and established rules and plenty of hidden twists and turns. Strategies for the New Green Economy describes how companies can succeed in the green marketplace, keeping pace with customer and societal demands to reduce their environmental impact.
In this book, Joel Makower provides clear guidance for this challenge. He offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals.
Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the Green Economy systematically tackles the central issues of greening your business:
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Selling in the New World of Business
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