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301 Ways to Use Social Media To Boost Your Marketing
MARKETING
The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do.
301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:
• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS
You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!
Customer Reviews:
Good Advice but Best As a Companian Book
By goldenrulecomics - March 12, 2011This is a good, practical introduction to the world of social media, and is loaded with a lot of step-by-step advice for those of us who are completely new to the area. Each tip is limited to a page, so it's easy to use this as a reference book to `dip' into whenever you can to get new ideas. One quibble is that I think she introduces too many of the different social sites in detail, without giving any sort of ranking. Obviously, someone can't really give full attention to all the sites, so some guidance on which to concentrate on would have been nice. This isn't the only social media marketing book you'll need if you are starting out -- the book really doesn't address how to develop an overall marketing strategy in the social media world. Consider this a companion piece to the other books that you'll need when you research and build your marketing. For more in-depth book reviews I've done, search for goldenrulecomics on the Squidoo website.
Excellent overview. Learned a lot.
By M. C. Dowd - March 4, 2011This is a great book to read get a better understanding of social media and how you can use it to market your brand. I consider myself farily up to speed on the social media landscape, but there was plenty I didn't know. Catherine provides enough detail for understanding and to help you get started, without getting bogged down with too much detail. I didn't find the guides to signing up for the social networks useful, I think anyone can figure that out. But if a complete newbie to social media, this would definitely be helpful. The book itself doesn't go into strategy. Perhaps a book on that topic following this one would be a good addition. I'm coming away from the book with some great ideas and I have formulated a few strategies.
301 Useful Signposts to Social Media Success
By Jason L. Mcdonald - September 1, 2010Wow! This is really one of the best books out there on Social Media. Catherine Parker does an admirable job not only helping you define your marketing objectives but leading you thru social media by social media with what the opportunities and pitfalls are. She makes some points that I constantly make with my own students as I teach SEO / Social Media. First and foremost: know your goals. Not everyone should Twitter, not everyone should Facebook... And she helps clarify what sorts of companies might benefit.
Beyond that, she tends to give pretty good practical advise for each social media discussed. On blogging, for example, she goes from very important basic ideas (blog about what your customers care about, not about what you directly care about) to more concrete issues - if possible, host your blog on your own site, or for starters use Wordpress. She points out some key details, such as Wordpress does not allow you to run ads, whereas the other platforms do. She... read more
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