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The New Articulate Executive: Look, Act and Sound Like a Leader

Customer Reviews:

A Great Book Now Even Greater

By j e lukaszewski - September 16, 2010

Until this book came out, it was really hard to imagine how Granville Toogood, or Granny, as he is known to his friends, colleagues and clients, could have improved on his original version of The Articulate Executive. But, now comes the NEW Articulate Executive, which IS new, interesting, sensible, insightful, and even more practical than its predecessor. It is also vintage Granville Toogood.

Here's a special tip. Skip right to page 215 and take The Articulate Executive Quiz. It's a very interesting self analysis. The quiz is your systematic roadmap to help maximize Granny's wisdom. It will also help you bring into focus your vision of yourself, how to articulate it and achieve it. Great leaders are articulate leaders. Visionary leaders can articulate their vision. The executives of tomorrow can articulate where we are headed. If you have something to say that matters, this us your deskibook.

Look, Act and Sound Like a Leader

By DhinaG - December 6, 2011

The Author Granville N Toogood started with a very good point that "when you marry brains and talent with outstanding communications skills, the sky's the limit". I have to agree with the author that business people should borrow experience from politicians. Author clearly explains "Getting the message across" chapter with rocket and necklace theme and adding them to "POWER formula". The "8 second rule" and the five ways to get around the 18 minute audience attention span are valuable information. The "Powerpoint paradox" chapter got lot of valuable important information for readers who rely on PowerPoint too much. The 10 things never do, three rules; (1.)The Oreo, (2.) Get rid of those word slides, and (3.) Tell and shows are useful information.

This book is extremely helpful to everyone who wants to Look, Act, and Sound Like a Leader.

Some good points, but not my favorite...

By lmorey - December 6, 2011

I found that reading "The New Articulate Executive" was a little difficult. It was written fairly dry, and I had a hard time keeping an interest - I pretty much had to make myself read it. There were a few good ideas and lessons though, mostly in the first half of the book.
One of the key takeaways was the POWER (Punch, One theme, Windows, Ear, Retention) formula: to have a strong start, have one theme in the presentation, support your theme with good examples, use conversational language in your presentation, and have a strong ending. Some ideas Toogood gave for having a strong start include beginning with the ending by giving an overview of the "big picture" in 45 seconds, telling a personal story that is related, and using humor, which is obviously very risky. When defining the outline of your presentation and theme, Toogood proposes two methods: the rocket and the necklace. The rocket uses sub-themes and examples to connect to your overall theme, while the necklace uses one... read more

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