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Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to- face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results.
"An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies
"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President’s Organization
"The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group
"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group
"Makes the capable business person more capable, more successful, and definitely more confident." -- Martha Stewart
Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.
This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.
Using his proven step-by-step system, you can:
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.
The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.
Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.
Until this book came out, it was really hard to imagine how Granville Toogood, or Granny, as he is known to his friends, colleagues and clients, could have improved on his original version of The Articulate Executive. But, now comes the NEW Articulate Executive, which IS new, interesting, sensible, insightful, and even more practical than its predecessor. It is also vintage Granville Toogood.
Here's a special tip. Skip right to page 215 and take The Articulate Executive Quiz. It's a very interesting self analysis. The quiz is your systematic roadmap to help maximize Granny's wisdom. It will also help you bring into focus your vision of yourself, how to articulate it and achieve it. Great leaders are articulate leaders. Visionary leaders can articulate their vision. The executives of tomorrow can articulate where we are headed. If you have something to say that matters, this us your deskibook.
The Author Granville N Toogood started with a very good point that "when you marry brains and talent with outstanding communications skills, the sky's the limit". I have to agree with the author that business people should borrow experience from politicians. Author clearly explains "Getting the message across" chapter with rocket and necklace theme and adding them to "POWER formula". The "8 second rule" and the five ways to get around the 18 minute audience attention span are valuable information. The "Powerpoint paradox" chapter got lot of valuable important information for readers who rely on PowerPoint too much. The 10 things never do, three rules; (1.)The Oreo, (2.) Get rid of those word slides, and (3.) Tell and shows are useful information.
This book is extremely helpful to everyone who wants to Look, Act, and Sound Like a Leader.
I found that reading "The New Articulate Executive" was a little difficult. It was written fairly dry, and I had a hard time keeping an interest - I pretty much had to make myself read it. There were a few good ideas and lessons though, mostly in the first half of the book.
One of the key takeaways was the POWER (Punch, One theme, Windows, Ear, Retention) formula: to have a strong start, have one theme in the presentation, support your theme with good examples, use conversational language in your presentation, and have a strong ending. Some ideas Toogood gave for having a strong start include beginning with the ending by giving an overview of the "big picture" in 45 seconds, telling a personal story that is related, and using humor, which is obviously very risky. When defining the outline of your presentation and theme, Toogood proposes two methods: the rocket and the necklace. The rocket uses sub-themes and examples to connect to your overall theme, while the necklace uses one... read more
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