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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

Customer Reviews:

A struggle to get through

By Eric Wentworth "Eric Charles Wentworth" - December 15, 2011

This book has been a struggle to read. It's not the material---the actual instruction is basic online marketing information that can be found online for free---it's the writing. For a book with the McGraw-Hill name attached to it, I expected better. I hate picking on authors; I know how much work it is to write a book. But in this case I wish a good editor had helped make the book more readable. As it is, the book is a great lesson in how NOT to write. It's full of cliches (e.g. There is no I in TEAM). Lots of exclamation points! And some downright confusing writing.

The book begins with three Online Marketing Rules. Rule #3 states "You have conquered all three rules by picking up this book. Don't let it go!" Huh? That's rule number three?

The author promises "36 action-packed hours that will lead you to web greatness." The rationalization for this is that the "Web phenomena Facebook started with only a few hours of very simple programming (honestly),... read more

An online marketing book that both educates and inspires

By Nancy Loderick "Internet strategist" - February 1, 2011

In this comprehensive guide to online marketing, you'll learn everything you need to know in order to create and execute a powerful online marketing plan.

Lorrie covers all the components of online marketing:

* Website
* Content Marketing
* Blogging
* Social Media marketing
* Web Analytics
* Search Engine Optimization
* Online Advertising
* Email marketing
* Online public relations.

For each component, Lorrie shares best practices, real-life examples and resources. I've been doing online marketing for several years and I've learned some new things from this book. This is also the first time I've read a clear explanation of web analytics and search engine optimization.

Why this book is so powerful:

* the online marketing components are presented in a very clear and easy to understand format. There's no technical jargon; Lorrie writes for the business person, not the technology person... read more

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AVAILABILITY
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