JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!
Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.
Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:
Manage your company’s online reputation
Set internal policies on the proper use of social media
Build "rivers" of information to outsmart the competition
Implement social tools internally to support virtual teams
Forecast the next trends in social media
Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
Key Terms: Clear definitions of concepts and jargon
Smart Managing: Tactics and strategies for managing social media in the workplace
Tricks of the Trade: Insider tips for getting the most out of social media
Mistake Proofing: Common pitfalls and how to avoid them
Caution: Warning signs to keep an eye out for
For Example: Stories and insights from the front lines of social media management
Tools: Specific procedures, tactics, and hands-on techniques
If you can only read one book before you implement your Social Media Plan, this is it!
By Felicite D. Moorman - May 24, 2011
Having worked with Scott Klososky the Consultant, I must say that Scott Klososky the Author pens a powerful partner here for anyone working with him, and an exceptional work for those attempting to develop a Social Media Plan on their own, an admittedly daunting task. From defining and explaining the litany of phrases, acronyms, social spaces, and opportunities available within the world of social media, to predicting the future and reminding Managers to maintain that future-oriented focus and not get lost in the daily, Klososky's in-depth guide to managing Social Media is the one go-to book for beginning your business relationship with Social Media. Klososky's insights are easily applicable across a variety of business types and clearly represent his vast experience in the industry.
Specific Benefits and Priceless Information:
I found Klososky's checklists at the end of each chapter especially beneficial in guaranteeing I'd picked up all of the information I... read more
Useful, Concise Overview of Social Media
By Joseph F Ely - January 22, 2011
The title describes this book succinctly. For a manager wondering just what to make of the "social media" phenomenon, the author provided a clear and comprehensive review.
I read this book for such a review. Even though I'm in the "baby boomer" demographic (one which does not fare too well in the author's estimation!), I've been blogging since 2003 and have had a Twitter and FB account for much longer than they've been in the news. Yet I still wonder just how social media is useful in business. In particular, since I'm in manufacturing, does it relate at all to our business?
The author answered this question wonderfully on page 24, which I paraphrase: If your customers use social media, your company needs to be all over it; if they don't, it isn't so important.
This squares with what I've seen and experienced and so, in my mind, added credibility to Scott Klososky's views in the book.
Navigate the Social Media Seas Like a Seasoned Professional
By Steve Amoia - January 13, 2011
Scott Klososky, the CEO of Webcasts.com, has written a comprehensive book for managers to navigate and leverage social media. Although the target audience is at the managerial level, anyone who works in the digital age will benefit from generous doses of common-sense advice, explanations and tips. The following quote in the introduction set the tone for the entire book:
"What might appear as wasting time to one manager could be recognized as valuable investments being made by an employee in nurturing his or her network to another. There are solutions to all this complexity, and we'll make the world of social tech simpler for you. And that's a promise!"
Organized Format Promotes Learning
The book contains twelve concise yet detailed chapters. The author's writing style is engaging, conversational, and knowledgeable. "Key Terms" sections quickly explain technological concepts that may be unfamiliar. I liked this feature since it made the book more... read more
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