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Consumer Behavior: Building Marketing Strategy
Customer Reviews:
Decent book, but lacking in some areas
By skibunne "skibunne" - November 4, 2010This was a required text from an undergraduate Consumer Behavior course. While the book contains a lot of good information, it is baffling to me how it is in its eleventh print and still doesn't contain a glossary of the vocabulary words. Some of the vocabulary words are bolded, but never explicitly defined in the text. There are not vocab definitions in the margins even. This was frustrating for someone, such as myself and several classmates I talked to, who rely on concisely defined vocabulary words as study material, and for creating vocab flash cards. It's just an additional hassle after reading the text to have to go back and basically create my own definitions for some of the words.
I also found a spelling error and a few minor grammatical errors. Again, not what I'd expect from an eleventh addition $120 textbook.
Okay...
By Brian J. Reich "Brian" - May 29, 2012This book was absolutely full of information. However, much of the text seemed repetitive and drab. Good material when partnered with a good instructor, but the text could be a bit more interesting.
Book
By AM - December 10, 2011This textbook had many spelling errors (unacceptable for a college textbook), which was distracting. The lack of a glossary was also frustrating.
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| AVAILABILITY | |||
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| Amazon US | Paperback | $9.99 | |
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Consumer Behavior: Building Marketing Strategy, by Hawkins, 10th Edition
$112.19 - $170.71Consumer Behavior: Building Marketing Strategy, by Hawkins, 10th Edition
Consumer Behavior: Building Marketing Strategy, by Hawkins, 9th Edition
$70.85Consumer Behavior: Building Marketing Strategy, by Hawkins, 9th Edition
Consumer Behavior and Marketing Strategy, by Peter, 8th Edition
$3.11 - $206.98This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of ...
Consumer Behavior and Marketing Strategy, by Peter, 5th Edition
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Consumer Behavior and Marketing Strategy (The Irwin Series i
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Consumer Behavior and Marketing Strategy, by Peter, 6th Edition
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Consumer Behavior and Marketing Strategy, by Peter, 7th Edition
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Outlines & Highlights for Consumer Behavior and Marketing Strategy
$38.93Outlines & Highlights for Consumer Behavior and Marketing Strategy
Outlines & Highlights for Consumer Behavior and Marketing Strategy by Peter
$28.23Outlines & Highlights for Consumer Behavior and Marketing Strategy by Peter
