Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.
. Presents criteria for selecting the most appropriate metric for every case . Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed
Most comprehensive book I've found about measuring usability
By Jaromad - May 8, 2008
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!
I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!
In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.
By Filipp A Sapienza - November 17, 2009
Focus of the Book: The text discusses the different types of metrics garnered from usability testing (including performative metrics, issues-based metrics, self-reported data, web navigation and logging data, derived metrics, and behavioral/psychological metrics), and explains how best to analyze and present numerical usability information for stakeholders, with a few tips on how to make a Bo Schembechler blow horn.
Key Thematic Passage: "A usability metric reveals something about the interaction between the user and the thing: some aspect of effectiveness (being able to complete a task), efficiency (the amount of effort required to complete the task), or satisfaction (the degree to which a user was happy with his or her experience while performing the task)." (Page 8).
Best Passage: "No one has ever complained that something was too easy to use!" (Page 5). Drat. We want complainers, don't we? That's what keeps us in business!
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.
I would rate this book as a "must have" for anyone that does evaluation.
Here, for the first time, a modern day escort is prepared to put her name and face to her story and reveal all about what she gets up to behind closed doors. Dispelling the myths and preconceptions ...