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Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how ...
For undergraduate or MBA courses in Supply Chain Management.This text takes a strategic, managerial, and cross-functional view of supply chain management, enabling managers to participate in ...
Software quality assurance (SQA) systems are vital for software developers in the software and the electronics industries as well as for information systems divisions in organizations. This ...
This book teaches newcomers all they need to know to profit from today's powerful data mining technologies.Through extensive case studies and examples, you'll learn how companies are using data ...
Physically Based Rendering, 2nd Edition describes both the mathematical theory behind a modern photorealistic rendering system as well as its practical implementation. A method - known as ...
Building on his previous work, this is Rowley's third book to explore his unique vision of strategic planning. It presents a logical scheme for implementing strategic plans on college campuses and ...
Health Care Marketing Plans: From Strategy to Action
Establishing Telemedicine In Developing Countries: From Inception To Implementation
Strategic Management from Concept to Implementation, by Bourgeois
Active Control of Flexible Structures: From Modeling to Implementation