MARKETING ACROSS CULTURES: A case study of IKEA Shanghai
Engage with Customers Across Social, Mobile and Web
7 Steps to Customer Loyalty: A Cult Branding Guide
Forecasting Marketing Mix Responsiveness for New Products
Marketing Expenditures over the Product Life Cycle: Asymmetries ...
Web Marketing Strategies Can Work For You
Lead Generation Software: The New Age Marketing Tactics
Network Advertising and marketing Lead Era Reality and Fiction
Mobile Web Marketing - eSalesData
The Profound Marketing Significance of a Dynamic Advertising Platform
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MARKETING MANAGEMENT & WEBCT STUDENT GDE PK
PRINCIPLES OF MARKETING W/CD&MASTER MKTG PK
Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, ...
Outlines & Highlights for Marketing Across Cultures by Jean-Claude Usunier
VISTAS CULTR VID DVD& VISTAS CULT VID GD PK
MARKETING MANAGEMENT: MILL& PREM CRSCMPS PK
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely ...
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A ...
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students ...
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear ...