Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books)
Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to "live" the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.
Expanded & Revised Edition of The Patterson Principles of Selling
By Mike - November 3, 2007
The fact that this is a revised edition of The Patterson Principles of Selling isn't stated in the Amazon product info or the front / back covers of the book...you need to open it up to page 3 to find that info. If you placed an advance order for the book, you were either indifferent to this news, pleasantly surprised (if you don't own "Patterson") or somewhat upset (if you own "Patterson" and might not have purchased "Cha-Ching" if you knew this in advance).
So it's a five star book and I docked the review one start because I expect more from Gitomer. There's nothing wrong with a revised edition. Just promote it as such from Day 1. For a guy who's based his living on encouraging others to do the right thing, Jeffrey didn't do the right thing with this book.
That said, it is absolutely a solid book. When you open the front cover you are greeted by a message from Gitomer: "If you want to learn... read more
The Patterson Principles yet again
By Susanna Hutcheson "Copywriting for the Discri... - November 13, 2007
The Little Platinum Book of Cha-Ching! is an expanded and revised edition of The Patterson Principles of Selling written in 1998. I always prefer I'm told that a book is a revision. But this may not bother most people.
John Patterson is the man who bought the patent for the cash register in 1880 and formed The National Cash Register Company (NCR.) He was a great businessman. Unfortunately, however, not much was written about him until Gitomer brought his words back to life.
It does annoy me, however, that the author has brought this same book out many times under slightly different titles.
Patterson's Principles are worth keeping on your desk. Here's a list of the 32.5 principles covered in the book:
1. Think! 2. Self-belief 3. Positive mental attitude is determined by you. Not others. 4. Boot camp separates the winner from the wanna-be winner. 5. Survival and success are a combination of knowing and doing. 6... read more
Full of gems of wisdam & ideas
By E. Smakman - January 28, 2008
Jeffrey does it again. In a fun, but also painful way he addresses your (at least my) personal flaws and failings, but also inspires you to work on them and become a better (sales)person. Or actually better performer in business in general. And he gives - sometimes a bit too generic - suggestions and hints to help you on your way.