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Consumer Behavior (10th Edition)

Customer Reviews:

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By Justice - January 18, 2013

The definitions and concepts are still relevant but the examples are outdated. This was written pre-recession and it shows. The references to technology are comical.

Questions don't match the content

By Alexis - March 18, 2013

My teacher requires us to answer the discussion questions at the end and I find that they don't really review the chapter's content. Also, there are so many diagrams that the chapter seems long and hard to keep up with

As described.

By Me - February 5, 2013

First class text for my masters in marketing and communication that I actually enjoyed. Useful, practical information. Everyone in sales/marketing should read this book.

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