Public Relations by Pramit J Nathan
Testbank For Effective Human Relations Interpersonal and Organizational Applications 11th Edition by Reece
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Testbank For Human Relations in Organizations Applications and Skill Building 8th Edition by Lussier I
Testbank For Public Health Nursing Population Centered Health Care in the Community 8th Edition by Stanhope
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Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
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Lucas' The Art of Public Speaking is the leading public speaking textbook in the field. Whether a novice or an experienced speaker when beginning the course, every student will learn how to be ...
A guide to speaking in public, whatever the occasion. It aims to bring public speaking to life with its jargon-free style, explanations and illustrative examples. There are creative activities, ...
Art of Public Speaking, by Lucas, 8th Edition, Workbook
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