Social Media Marketing Orange County: Learn the Rules of Search Engine Marketing: Off Page Search Engine Marketing
How to Get More Traffic to Your Website For Free
15 Tips to Get Traffic to Your Blog
How to Bring Traffic to Your Website
Updated - Primary Factors For lawyer search engine marketing
Utah Search Engine Marketing: The New Way to Boost Your Business
Utah Search Engine Marketing: The New Way to Boost Sales
Search Engine Marketing Utah: SEO to Make Your Company Boom!
Reasons to Budget for Search Engine Marketing
Search Engine Marketing Utah: Getting Your Business over that Plateau
“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”
—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.
“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”
—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog
In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.
Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.
BONUS DVD Packed with Tools and Resources
DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics
The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to
Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Part 1: The Basics of Search Marketing 1
Chapter 1: Why Search Marketing Is Important…and Difficult 3
Chapter 2: How Search Engines Work 31
Chapter 3: How Search Marketing Works 57
Chapter 4: How Searchers Work 81
Part 2: Develop Your Search Marketing Program 101
Chapter 5: Identify Your Web Site’s Goals 103
Chapter 6: Measure Your Web Site’s Success 119
Chapter 7: Measure Your Search Marketing Success 143
Chapter 8: Define Your Search Marketing Strategy 171
Chapter 9: Sell Your Search Marketing Proposal 199
Part 3: Execute Your Search Marketing Program 227
Chapter 10: Get Your Site Indexed 229
Chapter 11: Choose Your Target Keywords 267
Chapter 12: Optimize Your Content 293
Chapter 13: Attract Links to Your Site 337
Chapter 14: Optimize Your Paid Search Program 383
Chapter 15: Make Search Marketing Operational 447
Part 4: Beyond Search Marketing 477
Chapter 16: Explore New Media and Social Media 479
Chapter 17: Optimize Your Web Site Search 505
Chapter 18: What’s Next? 533
Use coupon below to get discount at eCampus.com!
$3 off textbook orders over $75
$4 off textbook orders over $90
$5 off textbook orders over $100
Copy the coupon code before clicking the button!
|Amazon US||Paperback||$9.35 - $54.99|
What's the key to a teen's heart? And how can parents prepare their son or daughter for life as a successful, solid Christian adult? Find out in The DNA of ParentTeen Relationships: Discover the ...
Written by a man who is passionate about nature and all living creatures, this book contains everything readers could want to know about giving their dogs the best nutrition possible. Arguing that ...
A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management cultureThe Complete Guide to Knowledge Management offers managers the tools they ...
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web ...
A Harvard doctor’s practical, prescriptive, and compassionate approach to healing your child's eating disorderThis insightful and comforting guide, written by two ...
YOUR BODY IS TRYING TO TELL YOU SOMETHINGFeeling stressed out, sick, or anxious? Not sure what your next move should be-or why your thinking is so cloudy? Time to get out of your head ...
Everything you need to know to plan and maintain a Joomla! siteJoomla! offers powerful functionality and ease of configuration, making it an immensely popular open source content management ...
The bestselling Anatomy of a Business Plan is now available as a downloadable eBook, complete with linked table of contents and index. An additional benefit is a full-bodied business plan marketing ...
Curiosity and inspiration are powerful catalysts for learning. In this 2nd edition of a book that has provided inspiration to countless teachers, Carol Ann Tomlinson offers three new chapters, ...
The experts reveal how to interpret and understand your cat's symptoms and what steps to take to ensure its health. This comprehensive and practical book is designed to assist cat owners in ...