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E-Commerce 2011 (7th Edition) (Pearson Custom Business Resources)
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
Customer Reviews:
Not Bad
By M. Landron - January 30, 2011I am using this book as part of a course the comprises Virgina Tech's masters in information technology, specifically an ecommerce course. I balked at the cost of this book initially questioning whether I would obtain as much value. First, I have read chapters 1 through 5 and I have only noted one obvious editorial mistake, a duplicate sentence. Otherwise, I have read technically oriented books that were published under longer time frames that reflected many more issues. When one notes that the book receives a refresh each year, I think even the most assuming English major can overlook a few mistakes here and there. That said, I really enjoy this book because it is relevant and comprehensive. I love the fact that I am reading about ecommerce in light of some of the most recent and significant events peppered with some of the interesting and insightful history that led the industry to its current position. Sure, some of the information you and I already know, but I am still approaching... read more
Expensive
By Zombie - October 15, 2011Not sure if the content really caters to the new age on this subject. the concepts and tech may be a little obsolete. Some universities continue to ask students to refer to this book as the ultimate guide for the subject.
Not bad
By Jamie - October 10, 2011Teaches some good fundamentals about ecommerce. I am using this book for a marketing classes and has been quite helpful
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