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Marketing: An Introduction (10th Edition) (MyMarketingLab Series)

Customer Reviews:

No Access Codes

By unhappy customer - June 10, 2011

I purchased this book from Amazon it does not come with an access code. Make sure you do not need the access code for your class before purchasing this book! Now I have to go spend more money for the access code.This makes this more expensive. I should have just went to the book store!

No Access Code

By Tara Breen - January 12, 2011

The book does not come with the My Marketing Lab Access Code. Although, this book was slightly cheaper than the bookstore, I now have to go purchase the access code, which is $72, making it approximately the same price.

Customer Driven Marketing Management made easy

By kristi ueda - April 30, 2013

Great sources, easy to comprehend and short without being lacking in material. I like the mymarketinglab.com interactive study guide and test aid made my class much easier with test taking.

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