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Ready or not? Taking innovation in the public sector seriously
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Marketing in the Public Sector (paperback): A Roadmap for Improved Performance
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Customer Reviews:
An Essential Marketing Primer for Public Agencies from a Most Reliable Authority
By Ed Uyeshima - November 27, 2006For dyed-in-the-wool marketers like myself, Philip Kotler, international marketing professor at Northwestern's Kellogg School, has been a distinguished guru for nearly four decades, and his textbook of fundamentals, "Marketing Management", was required reading for me in graduate school. Now teamed with consultant Nancy Lee, a long-time specialist in social marketing, he has finally translated his tried-and-true marketing principles into the public sector, a challenging application given how results from such efforts can be extremely long-term and far less tangible than what can be more easily measured in the private sector. What's more, going head-to-head with private enterprises, public agencies have been at a great disadvantage because they have not proactively sought this discipline in targeting citizen needs. Previously unused initiatives like customer-driven strategies, outsourcing and performance metrics are now bought to life in a new milieu.
Kotler and Lee do a fine... read more
A focused, well-written and interesting book to help public sector folks meet their mission more effectively through marketing
By Craig Matteson - September 13, 2006One of the biggest misconceptions people have about marketing is that it is synonymous with advertising or selling. That is like saying cooking is synonymous with plating your dish. Yes, it is a part of the subject, an important part, but it is only a small portion of the entire matter of the subject. Marketing, as all business students soon learn, is the whole of deciding what products to make (taking into consideration all factors related to the marketplace success of those products), how to position them, how to sell them, their "life", brand, communications, programs, and so much more. It is a big and complex subject than many happily devote a life to practicing and others a lifetime to researching.
Philip Kotler is himself a brand name in the book publishing world on this subject. A quick search of Amazon finds more books than you can easily count. They are usually done with co-authors, as is this one (Nancy Lee), and I am sure having his name on your book... read more
Well-Intentioned Public Sector Advice
By Craig L. Howe "The Pointed Pundit" - January 10, 2007This book leaves me conflicted.
Part of me wonders why it is necessary for two distinguished marketing specialists to team up to write a book like this.
The other part, a consumer of government services, understands the need, Philip Kotler, a Northwestern University marketing professor and Nancy Lee, an adjunct faculty member in Washington state and president of a social marketing agency, performed in this their third book.
Using real-life examples to showcase tried-and-true marketing principles effectively deployed in the public sector the heart of this book, eight chapters, tackles an accepted private marketing tenet and applies it to an agency marketing effort. Using a toolbox, the authors show illustrate how; establishing incentives and motivating prices; optimizing distribution channels; creating a brand identity; communicating effectively; improving service and satisfaction; influencing positive public behaviors through social marketing; and... read more
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| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $17.95 - $39.99 | |
| eCampus | Paperback | ||
Competency Management in the Public Sector
$94.58 - $309.53Designed for both practitioners and academics, this work seeks to inform the reader about the practice of competency management services in the public sector. It throws light on the origins and ...
Organizational Assessment and Improvement in the Public Sector (ASPA Series in Public Administration…
$53.99 - $64.95Calls for performance measures and metrics sound good, but public sector organizations often lack the tools required to assess the organization as a whole and create true change.In order to ...
Labor Relations in the Public Sector, Fourth Edition (Public Administration and Public Policy)
$49.94 - $91.95That we are participants in a global economy may no longer be news, but its impact continues to shape the field of labor relations. This is certainly true in the public sector where union ...
Strategic Management in the Public Sector (Routledge Masters in Public Management)
$54.55 - $55.95The public sector involves a complex array of stakeholders and it can be difficult to gain strategic insight at all levels of the public sector. Strategy classes are growing in number and importance, ...
Organizational Development in the Public Sector
$17.99 - $34.00This text addresses the issue of change in organizations and the resistances and defensive behaviors that obstruct transformation. As a stand-alone treatment of Organizational Development (OD), ...
In Action: Measuring ROI in the Public Sector (In Action Case Study Series) (In Action (ASTD Press))
$0.63 - $49.95Measuring ROI in the Public Sector shows how all types of public sector organizations are using ROI evaluation as a way to meet these challenges. The settings for ROI applications range from ...
Performance Measurement in the Public Sector
$100.00In the public sector, performance and accountability are two key management challenges. Broaden your knowledge about practices around the world in this Briefing.
Resource Allocation in the Public Sector
$74.95What determines the allocation of resources in the public sector? This book examines the competing values that underlie the public service ethic including the role of markets and quasi-markets.
Public Administration: Understanding Management, Politics, and Law in the Public Sector
$30.00 - $50.84The seventh edition of Public Administration: Understanding Management, Politics, and Law in the Public Sector grounds students in the fundamentals of public administration while embracing its ...
Health Performance Measurement in the Public Sector: Principles and Policies for Implementing An Information…
$34.13Health Performance Measurement in the Public Sector: Principles and Policies for Implementing An Information Network
