Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Breakthrough Web PR 2.0 Strategies and Tactics That Work. . Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now. . Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. . Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for the product you represent. . · What’s wrong with PR--and how to fix it. Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships--and supercharge its effectiveness. . · Social Media PR--a complete primer. Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands. . · Why it’s about sociology and anthropology--not technology!. Master the art of listening and leverage today’s powerful, emerging micromedia. . · Real PR metrics for the Web 2.0 world. &nbs
My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each.
By Jeff Lippincott "JLIPPIN" - May 6, 2009
Not a bad book. I thought it read pretty well. It's full length, has some good content, and is current as far as I could see when it comes to the topic of social media MARKETING (SMM). And it presents SMM from the slant of a competent up-to-date public relations professional. If you are a public relations professional and have not yet crawled out of the Dark Ages and become computer literate, then I highly recommend you give this book a read. But for the rest of us who have been following SMM (whether we are public relations specialists or not), then I didn't really see much new covered or included in this tome. As a result I am going to drop my star rating for it down a notch. The book is broken into the following 5 parts and 19 chapters:
Part I. The true value of new PR (1-5) Part II. Facilitating conversations: New tools & techniques (6-10) Part III. Participating in social media (11-14) Part IV. PR 2.0: A promising future (15-18) Part V. Convergence... read more
Putting the Public Back in Public Relations
By Kensington - July 13, 2009
Finally a PR book that doesn't suck! In fact, it's jam-packed with actual, tactical things you can do for your client TODAY, to start mattering in social universe. Too many PR books get bogged down by all theory (fluff) and no substance (meat). While this book does perhaps repeat one too many times the whole "we're no longer talking at people, but rather engaging in a conversation" mantra, it is by far the most useful PR book I've ever read. I won't read any PR book that is more than a year old and w/ a publishing date of March 2009, everything still seems relevant (today, anyway). Great read Brian.
Everything you wanted to know about Public Relations but were NOT afraid to ask
By K. Freberg - July 30, 2009
In the course of taking public relations classes for about seven years now - from my first Introduction to Public Relations course at the University of Florida to going on for my Masters in Strategic Public Relations at USC, to now taking PR Strategies, Crisis Communications, and PR Management (Theory) at the University of Tennessee. In every class, we would of course be using a classic PR textbook, or we would have to buy the course packet of readings that the professor felt was more appropriate for the class.
However, I came across a public relations book a few days ago that is both refreshing and enlightening that offers strategic insights into the field, discusses real world cases and issues that public relations professionals are dealing with in this changing business economy, and where PR as a profession is going to the future. The book that I am talking about is "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge.