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Customer Reviews:
My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each.
By Jeff Lippincott "JLIPPIN" - May 6, 2009Not a bad book. I thought it read pretty well. It's full length, has some good content, and is current as far as I could see when it comes to the topic of social media MARKETING (SMM). And it presents SMM from the slant of a competent up-to-date public relations professional. If you are a public relations professional and have not yet crawled out of the Dark Ages and become computer literate, then I highly recommend you give this book a read. But for the rest of us who have been following SMM (whether we are public relations specialists or not), then I didn't really see much new covered or included in this tome. As a result I am going to drop my star rating for it down a notch. The book is broken into the following 5 parts and 19 chapters:
Part I. The true value of new PR (1-5)
Part II. Facilitating conversations: New tools & techniques (6-10)
Part III. Participating in social media (11-14)
Part IV. PR 2.0: A promising future (15-18)
Part V. Convergence... read more
Putting the Public Back in Public Relations
By Kensington - July 13, 2009Finally a PR book that doesn't suck! In fact, it's jam-packed with actual, tactical things you can do for your client TODAY, to start mattering in social universe. Too many PR books get bogged down by all theory (fluff) and no substance (meat). While this book does perhaps repeat one too many times the whole "we're no longer talking at people, but rather engaging in a conversation" mantra, it is by far the most useful PR book I've ever read. I won't read any PR book that is more than a year old and w/ a publishing date of March 2009, everything still seems relevant (today, anyway). Great read Brian.
Everything you wanted to know about Public Relations but were NOT afraid to ask
By K. Freberg - July 30, 2009In the course of taking public relations classes for about seven years now - from my first Introduction to Public Relations course at the University of Florida to going on for my Masters in Strategic Public Relations at USC, to now taking PR Strategies, Crisis Communications, and PR Management (Theory) at the University of Tennessee. In every class, we would of course be using a classic PR textbook, or we would have to buy the course packet of readings that the professor felt was more appropriate for the class.
However, I came across a public relations book a few days ago that is both refreshing and enlightening that offers strategic insights into the field, discusses real world cases and issues that public relations professionals are dealing with in this changing business economy, and where PR as a profession is going to the future. The book that I am talking about is "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge.
The... read more
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