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Scenario Planning - Revised and Updated Edition: The Link Between Future and Strategy
Customer Reviews:
Practical tools for future strategy
By Per Espen Stoknes "PEStoknes" - May 18, 2003This is an eminently practical book on scenario and strategy development. The language is simple, straight-forward with many examples, tools and anecdotes. In a verbal style, with lots of figures and bullet point lists, the five chapters in a way resembles lectures.
As faculty and lecturer at the Norwegian School of Management I find this book a perfect supplement in the curriculum to the two classics: P. Schwartz' "Art of the long view" and van Heijden "Scenarios". This book occupies a kind of middle-position between Schwartz' very popular and narrative account and van Heijden's more rational-academic discourse, which some practitioners find a hard read. Not like this one. There's not much deep philosophy either, as in J. Ogilvys recent "Creating Better Futures". The chapter on scenario planning in practice (#3) contains loads of simple, informative examples, written much shorter and to the point, than G. Ringland's three books on scenarios with much-detailed cases, repetitions... read more
Nuts and bolts of scenario planning
By Jonas Edenvik - August 6, 2003I saw an review in Harvard Business School and I fully agree with them: "...serious but yet it's the friendliest introduction to the nuts and bolts of scenario planning that you are likely to find..." I really recommend this book to everyone who wants to explore, understand and have an impact on the future.
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