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The DJ Sales and Marketing Handbook: How to Achieve Success, Grow Your Business, and Get Paid to Party!
Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.
Customer Reviews:
Outstanding Marketing Guide
By George Gibson "http://www.twient.com/" - April 8, 2008Stacy is one of the true industry leaders. Any DJ, whether new to the business or seasoned veteran, can get some pretty valuable information from this book. I highly recommend it to anyone who wants wants to generate more business.
Excellent book...Not just for DJ's!
By H. Khirala - August 27, 2007Although I am not a DJ, I purchased this book to help me in marketing my photo booth rental business that I provide to special events.
The book contains real-life specific marketing advice to any business serving the special events industry like how to break in to the Bar Mitzvah Market, when to advertise for different event types, what to do after completing an event, how to deal professionally with complaints..etc
A must read to create a successful business.
Very informative
By Jorge A Garza - April 17, 2013A lot of great info for marketing your mobile DJ business. The only thing is that some of the info is outdated....i.e. newspaper adds or yellow pages adds. These days we are online and on our mobile devices. Otherwise great book!
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