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Cases in Marketing Management
$31.72 - $54.00This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen ...
Worldwide Cases in Marketing Management
$70.15 - $71.95The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this ...
Cases in Marketing Management: Issues for the 1980s
$52.82Cases in Marketing Management: Issues for the 1980s
Supplement: Principles of Marketing and Cases in Marketing Management Issues and NYT Fall 1995 Marke
$136.24Supplement: Principles of Marketing and Cases in Marketing Management Issues and NYT Fall 1995 Marke
Cases in Operations Management: Building Customer Value Through World-Class Operations (The Ivey Casebook…
$9.00 - $72.79Cases in Operations Management: Building Customer Value Through World-Class Operations is unique in its strong grounding in real-world decisions. The cases are structured into six ...
Cases in Hospitality Management: A Critical Incident Approach
$10.00 - $72.00Your guide to becoming an effective hospitality managerThe hospitality industry is a "people" business. Whether dealing with guests or customers, managers or coworkers, those who work in ...
Doing Research Projects in Marketing, Management and Consumer Research
$44.95 - $209.63llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research ...
Hong Kong Management Cases in Marketing: Cases in Marketing
$19.50Hong Kong Management Cases in Marketing: Cases in Marketing
