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This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen ...
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this ...
Cases in Marketing Management
Cases in Marketing Management: Issues for the 1980s
Supplement: Principles of Marketing and Cases in Marketing Management Issues and NYT Fall 1995 Marke
Cases in Operations Management: Building Customer Value Through World-Class Operations is unique in its strong grounding in real-world decisions. The cases are structured into six ...
Your guide to becoming an effective hospitality managerThe hospitality industry is a "people" business. Whether dealing with guests or customers, managers or coworkers, those who work in ...
llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research ...
Hong Kong Management Cases in Marketing: Cases in Marketing