Global Marketing: A Decision-oriented Approach

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

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Marketing Strategy: A Decision Focused Approach

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Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing ...

Marketing Strategy: A Decision-Focused Approach

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Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-focused Approach

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Marketing Strategy: A Decision-focused Approach

Outlines & Highlights for Marketing Strategy: A Decision Focused Approach

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Outlines & Highlights for Marketing Strategy: A Decision Focused Approach

Marketing Strategy: A Decision-Focused Approach, by Walker, 4th Edition

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Marketing Strategy: A Decision-Focused Approach, by Walker, 4th Edition

Marketing Strategy: A Decision-Focused Approach, by Walker, 5th INTERNATIONAL EDITION

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Marketing Strategy: A Decision-Focused Approach, by Walker, 5th INTERNATIONAL EDITION

Marketing Management: A Customer-oriented Approach

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Marketing Management: A Customer-oriented Approach

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This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will ...