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Sorry, I couldn't resist. Seriously now, this book opens in Chapter 1 with a phenomenal concept that I've never seen fleshed out so well in a negotiations book. That concept is "neediness". More importantly, understanding that neediness is a state of longing for or desiring something that you don't actually need in most cases and then rooting this out of your thinking in relation to the negotiation process. When you don't feel needy, it's easier to say no.
Also, the book points out how the other party's neediness can be played to your advantage. Watch for signs of this like not wanting to end the discussion, giving more information than is needed when answering questions, being overly enthusiastic, etc.
From here the book moves on to typical concepts covered in negotiation books and differs little from the rest of the pool. However, the first chapter and a few nuggets throughout the book make it well work the reading if you are involved in negotiations of any... read more
Jim Camp's philosophy on negotiating is very refreshing and indeed liberating. Coming from a sales background where management wants EVERY sales person to win EVERY sale, Jim's mindset of 'No, you do NOT need to win this particular sale' (contract, order, argument, vote, or other negotiation) is far more realistic and honest, and puts you at an advantage. The truth of the matter is you will not 'win every time' and believing you need to only creates neediness, which lessens the likelihood of success in the short-term, and cripples your effectiveness in the long-term.
The mindset Jim shares is in this book is outstanding. It's contrarian, honest, compelling and different from anything I've ever read or heard on negotiation. Jim also talks (at a high level) about key aspects of his 'complete system', sharing a portion of his philosophy with stories and examples. He also shares a limited set of tools from his 'complete system'.
Now here are two things that... read more
How many precious hours have you spent reading about _becoming_ a better negotiator? And after all of that, how confident are you that you are on the track to _being_ a better negotiator? Jim Camp's "No" puts that track clearly in front of you with an accessible presentation of Camp's "Systematic Decision-Based Negotiation."
Where others tell good stories and leave the reader at a loss for how to replicate success, Jim Camp provides a few honest principles and has developed low-risk excercises for how to implement those principles in your life. Make no mistake - The effort and discipline required to work through Camp's excercises and to turn his principles into habits are significant.
What reward could possibly be worth the effort? Every book on negotiation tells you how important it is to prepare. Camp helps you learn HOW to prepare so you can feel in control in every negotiation. Imagine that... And imagine using these skills to continually improve... read more
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