American Heart Association No-Fad Diet

By now, you’ve heard of (and maybe tried) them all: the low-carb diet, the grapefruit diet, the miracle diet . . . the list goes on and on. Fad diets may promise a quick fix, but few deliver lasting results. If you’re like millions of other Americans, you’re still struggling to lose weight and get in shape—without harming your long-term health in the process.

It’s time to leave behind the one-size-fits-all approach to dieting. Now, the American Heart Association, the nation’s most trusted authority on heart-healthy living, introduces its first-ever comprehensive weight-loss book. No-Fad Diet helps you create a personalized plan to lose weight in a healthful way. After a simple assessment of your current habits, you choose the eating and exercise strategies that best fit your needs. You’ll learn how to set realistic goals, eat well to lose extra pounds safely, and add physical activity to keep the weight off for good.

This book offers more than 190 delicious, all-new recipes, including Cream of Triple-Mushroom Soup, Tilapia Cham-pignon, Chicken Pot Pie, Pumpkin-Cranberry Pancakes, and Vanilla Soufflé with Brandy-Plum Sauce. You’ll also find two weeks of sample menus, guidelines for meal planning, useful tips on dining out and food shopping, and sound advice for staying on track to reach your target weight.

If you’re fed up with fads and want a diet that can provide a lifetime of effective weight control, No-Fad Diet is the book for you.

Tired of losing weight and gaining it back?

Sick of fad diets and gimmicks?

Frustrated by crazy food restrictions?

Try the No-Fad Diet

What’s the only effective way to lose weight and keep it off? It’s simple: Calories in must be less than calories out. But since the factors that contribute to this not-so-magic formula are different for everyone, a one-size diet plan does not fit all.

The No-Fad Diet includes:

•Tips on turning negative thinking into positive rewards

•Simple quizzes to find the approach that’s best for you

•Diary pages to record and monitor your eating and activity habits

•Strategies to reduce calories and increase your activity levels

•Guidelines to help you prepare your own nutritious meals

•More than 190 delicious and healthful recipes

•Techniques to maintain your momentum

The weight-loss strategies in this book are based on reliable scientific research and are backed by respected medical professionals. The American Heart Association has the information you can trust.

Also available as a Random House Large Print Edition

From the Hardcover edition.

Customer Reviews:

Refreshing and makes sense!!!

By Susan G. Bryce - September 10, 2005

The recipes are wonderful. They use the best of the best nutritional and culinary knowledge to make low cost, low cal, low fat and easy to prepare menu selections. It's like having a new favorite cookbook: the kind that compells you to get excited about trying each and every recipe throughout the year, and I have tried several of the recipes already. As a former chef, I appreciate the dignity of the recipes but I am also pleased that the "lay person" would also be able to prepare all the dishes with confidence and ease.

I am a burnt out "Zoner". This summer I watched the scales go higher and higher, commensurate with my apathy for sensible eating. Unacceptable behavior but inevitable considering the five year stretch of in-the-Zone living I did.

I read an article in BOOM, a newpaper for baby boomers. The reporter was assigned the task of finding a "diet that worked". He had on his list the AMA NO FAD DIET. Intrigued, he and his wife decided to give it a... read more

Realistic, commonsense plan

By CHB - August 28, 2006

I just got this book after searching for a plan that would work for me and my boyfriend. We are both average in weight and only need to drop 15 pounds which isn't outrageous, but our current lifestyle is clearly not conducive to that. I love to cook, but I don't want to struggle every night after work trying to make dishes that are confusing and frankly, sound gross. This book offers a structured plan that takes the guesswork out of shopping and many of the dishes are healthier versions of familiar favorites. One person here commented that some of the recipes don't seem heart healthy because they include trans-fats. Yes, there is a menu item titled "glazed doughnut" and one titled "bacon biscuit". But if you look at the entire 2 week menu, it is an exception to the rule. Let's face it, like many of us my boyfriend goes to an office that brings in breakfast Every Friday. At least it's built into the plan that, yes, Friday morning you can have a doughnut but then steers you back... read more

Great Weight Loss Plan

By J. B. Smith "smithjb23" - June 13, 2005

This is a very good weight loss/fitness plan. Beware - there aren't any promises of dropping 10Lbs in the next week. Rather, this a a guide for an overall healthier life style. It has a great, easy to follow system for creating your own diets and exercise program based on your habits and personal experiences. It has over 200 recipes for soups, salad, cassaroles and everything else under the sun to help you eat right. While dieting is neither truly fun or easy, this plan will help keep you on the right track.

AVAILABILITY
Merchant	Format	Price
Amazon US	Paperback	$0.01 - $15.95
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eCampus	Paperback	~~$15.55~~ discount!