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The Delta Project: Discovering New Sources of Profitability in a Networked Economy
Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.
Concise visualization of strategy in the netwoked world.
By Michael Wm. Denis
- January 7, 2002
The result of several years of analysis and contribution from some of the world's leading CEOs (in addition to Hax and Wilde), the Delta Project very succinctly creates a visual representation for strategy development that is both descriptive and normative. It explains the "Bonding" principle as a primary strategic force in both SRM (Supplier Relationship Management - including complementors) and CRM (Customer Relationship Management). It shows strategy as a spectrum from "Best Product" to "Total Customer Solution" to "System Lock-In" and the multiple paths and various methods to achieve each end point.
This book explains the need for process design from the start (e.g. Six Sigma), management by measurement, the failure of averages (a mean without a STD DEV is a meaningless number), and the difference in High Level and Granular metrics (what my Firm would call Critical Success Factors vs. Key Performance Indicators).
Most... read more
A masterful lesson
By S. Andrivet
- May 15, 2007
The Delta Model is a recent framework, developed at MIT by A. Hax and a variety of co-authors, to develop more efficient strategies. The core book explaining this approach is The Delta Project, has been released in 2000. Work has continued on the subject, often with Hax's Sloan Fellows students.
The Delta approach goes beyond the two dominant approaches to strategy (the famous Porterian five-force model, and the less widespread enterprise competencies/resources model) and gives company strategists the tools to broaden their vision. Among the strong points of this approach, one might mention:
* A far greater attention given to the "ecology" of complementors existing around the firm, and the extended company
* A much more precise definition of customers (encompassing all the steps up to, and including, the final customer), and very strong emphasis on exquisite segmentation
* A strong focus on the notion of "customer bonding" that partially... read more
Warmed Over and Not Worth the Time or Ink
By A Customer
- December 14, 2001
The authors offer what they seem to think is a "new" way to view competitive success. Like many management books, the ability to derive framework from illustrations comes with limitations. Most frameworks are illustrable. The true innovations in thinking build from or rail against prevailing work, in books like Porter's or D'Aveni's counterviewpoint Hypercomopetition. What is most frustrating about this book is that it spends a lot of time in what could be said in a few pages, the result perhaps of combining an academic and personal consulting vantage - borrowing your watch to tall you the time in roman numerals! Every good manager knows that first to market isn't per se sustainable and that creating barriers to switching is good. Here, these simple truths are passed off, albeit in different words, as wisdom. Please, guys, like so many others, you would best ply your respective trades in your current arenas and leave the thinking to more cogent thinkers. Bottom-line, I... read more
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