PR 2.0: New Media, New Tools, New Audiences

The New Future of Public Relations!. . In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0 , Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. . You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. . Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. . PR 1.0 vs. PR 2.0. Identify the needs of companies and clients, and how to integrate them for greatest effectiveness. . Reaching today’s crucial wired medi a. Powerful new strategies for pitching and media distribution. . Best uses of traditional PR tactics. Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts. . PR 2.0: Making the most of the newest tools. Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond. . Social media: Your new 24/7 focus panel. Powerful new ways to capture emerging customer desires and needs. .

Customer Reviews:

A nice book on how public relations has been affected by Web 2.0!

By Jeff Lippincott "JLIPPIN" - April 20, 2008

I liked this book a lot. It was well written, and well organized. It provides a public relations slant on Web 2.0. The author calls this PR 2.0. Many PR professionals work in the nonprofit sector. And many of those people don't easily accept change. It takes them a while to turn on a computer and use it. Once it is turned on they then have trouble maximizing the computer's potential. In my humble opinion such workers will benefit greatly by getting a copy of this book and reading it.

The author is a marketing consultant with a specialty in PR. After writing this book I suspect her new speciality is PR 2.0. She discusses what is required to go from traditional PR to PR 2.0. She talks about how to embrace PR 2.0 and where the field is going. And I think her book is original enough to justify reading it along with other books I have read dealing with the subject.

I have read and posted book reviews on Amazon for the following books that relate to Web 2.0:... read more

OK for beginners. Not much for the experienced.

By Book Lover - October 27, 2008

A valid introduction to an emerging area of the field. Nothing wrong here, though it's beginning to feel outdated already. Professionals experienced in this new area will find themselves skimming rapidly through the basic sections, looking somewhat for something new to take away.

Worth Reading

By AM van den Hurk - January 19, 2009

I find this book very helpful in explaining social media. It provided helpful and immediate resources. The interviews with industry insiders were insightful. Well worth to have in your professional library.

AVAILABILITY
Merchant	Format	Price
Amazon US	Paperback	$0.01 - $26.99
eBooks.com	Digital (PDF)	$26.99
BookByte	Paperback	$18.74
eCampus	Paperback	~~$15.30~~ discount!