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PR 2.0: New Media, New Tools, New Audiences

Customer Reviews:

A nice book on how public relations has been affected by Web 2.0!

By Jeff Lippincott "JLIPPIN" - April 20, 2008

I liked this book a lot. It was well written, and well organized. It provides a public relations slant on Web 2.0. The author calls this PR 2.0. Many PR professionals work in the nonprofit sector. And many of those people don't easily accept change. It takes them a while to turn on a computer and use it. Once it is turned on they then have trouble maximizing the computer's potential. In my humble opinion such workers will benefit greatly by getting a copy of this book and reading it.

The author is a marketing consultant with a specialty in PR. After writing this book I suspect her new speciality is PR 2.0. She discusses what is required to go from traditional PR to PR 2.0. She talks about how to embrace PR 2.0 and where the field is going. And I think her book is original enough to justify reading it along with other books I have read dealing with the subject.

I have read and posted book reviews on Amazon for the following books that relate to Web 2.0:... read more

OK for beginners. Not much for the experienced.

By Book Lover - October 27, 2008

A valid introduction to an emerging area of the field. Nothing wrong here, though it's beginning to feel outdated already. Professionals experienced in this new area will find themselves skimming rapidly through the basic sections, looking somewhat for something new to take away.

Worth Reading

By AM van den Hurk - January 19, 2009

I find this book very helpful in explaining social media. It provided helpful and immediate resources. The interviews with industry insiders were insightful. Well worth to have in your professional library.

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AVAILABILITY
MerchantFormatPrice
Amazon USPaperback$0.01 - $26.99
eBooks.comDigital (PDF)$26.99
BookBytePaperback$18.74
eCampusPaperback$20.59 discount!
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