ANALYSIS OF CONSUMER BEHAVIOUR IN REGARD TO DAIRY PRODUCTS IN KOSOVO
WHAT KEEPS THE E-BANKING CUSTOMER LOYAL? A MULTIGROUP ANALYSIS OF THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON E-LOYALTY IN THE FINANCIAL SERVICE INDUSTRY
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
Anarchy is What States Make of It: The Social Construction of Power Politics
The True Value of Social Media
Thematic reasoning and theory of mind. Accounting for social inference difficulties in schizophrenia
Social Explanation of Oedipus Complex: A Psycho-analysis of Human Behaviour
The Psychology of Memory
Popular Perceptions and Political Economy in the Contrived World of Harry Potter
Social Metrics Pro Unveils Secrets To Social Media Marketing!
The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption.
The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
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