How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.” –Keith Ferrazzi, author of Never Eat Alone
In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.
Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?
Inside, you’ll learn how to
• leave a lasting impression with a simple introduction • effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table • read nonverbal responses accurately–and shift negative ones immediately • motivate your team under deadline • interview fearlessly and flawlessly • write the perfect pitch, résumè, cover letter, or e-mail • deliver speeches that bring people to their feet • transform a PowerPoint presentation into a powerful success
With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.
From the Hardcover edition.
A stew of useful stuff
By Michael P. Maslanka - May 4, 2008
This is not so much a book as it is a thrown together stew of ideas, suggestions and advice. Most of it pretty tasty. On listening? She tells us listen to learn and keep that your focus. On meetings? Don't pass out a handout because there will always be those who read ahead. On asking someone to do something? Say 'I request" or "My request is", more professional, less adversarial. She offers good advice on cold calling and how to follow up with people you have met---be specific, not general, try to move the process forward(if they say they can't meet, don't just say sorry to hear that but also ask when would be a good time). Also, her book does not, like so many books, start off with a 30 page throat clearing. She gets right to it. Good for her. Take a read.
Fresh, concise and practical
By Dr. Milo Jones "Dr. Milo Jones" - May 5, 2008
Having tried a large number of such books (my livelihood depends on making a good personal impression), I can say without reservation that How to Wow is the best book of its type available: the advice it contains is hard-hitting, fresh and straightforward. Unlike other volumes I have tried about self-presentation, the advice offered is unique, and the author's examples are drawn from a variety of occupations. At the same time, her methods and advice seem to be applicable to almost anyone: no matter how good you are already, the day after you read this book, you will be making better impressions.
Most refreshing is the fact that How to Wow avoids the trap of so many of its peers, which can be summarized as "Things your mother told you about how to make a good impression that you've forgotten or let slip".
In my view, How to Wow will become a modern classic, and is indispensible to anyone in a trade that requires either presentations or public appearances (or... read more
To the Point
By John La Sala - May 16, 2008
How To Wow is spot on about how to burnish you presence in the world. Spoken with a humorous and a non condescending tone, Frances Jones easily presents and diffuses some of the most basic yet vexing conundrums of the business of life. Whether you are titan of industry or intern with your first toe in the door "How to Wow", like any good encyclopedia, reminds you of what your mother, teacher or mentor taught you and more importantly explains what they didn't.
Excellent read, open to any page and walk a way a little sharper for it.