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Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Customer Reviews:
Creating better strategies using game theory
By A Customer - March 11, 2003Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complimentor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think of them... read more
A �must-read� for sure
By Burcu Civelek Yuce - May 14, 2004First of all I should state that this book is the kind that will make you ask yourself "Why have I not read it before?"! I strongly recommend it and shortly I will try to explain whom I recommend it and why.In fact, we are not talking about some recent business book, and therefore the potential reader should not expect to see very recent cases as support to arguments discussed. But still, the issues are very systematically, clearly and simply explained, although the examples that are used to support the arguments are "old".I met this "potential classic business book" (or maybe already a "classic business book") as I began to be interested in game theory. Therefore I can easily declare that "Co-opetition" is very appropriate for a person who would like to see solid, practical and especially business-oriented application areas of game theory. With this book, a "101 game theorist" can try and improve herself easily. But on the other hand, this doesn't mean that the only target... read more
Looking at the whole market to maximize your strategy
By Lisa Spellman - December 2, 1999Co-Opetition by Adam M. Brandenburger and Barry J. Nalebuff focuses on using competition to create a bigger market for the industry and for the individual company. It is an interesting approach to building win-win growth opportunities. The PARTS concept is an easy to remember idea that has been successful in several sited examples. Co-opetition discusses viable ideas that should be considered, particularly the "Pay me to play" suggestion. If the strategist carefully considers all options in the "big picture", they would undoubtedly use one or several of the ideas presented in this book. This book serves as a reminder manual when developing strategy.
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