The Power of Nice: How to Conquer the Business World With Kindness
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
It's kindness but it's also empathy, networking, and other well-known good ideas
By Jonathan Groner - September 27, 2006
This is a sprightly, and brief, book that can be read practically at one sitting. Thaler and Kaplan know how to tell a good anecdote. The one that sticks with me is about Thaler's college music-composition professor telling her she had no talent for writing atonal, avant-garde music and should stick to "jingles": the result was a wildly successful career in advertising.
A lot of the advice here is of the "kindergarten" variety but is still invaluable. Tell the truth. Give other people the credit that is due them. Put yourself in the other person's place.
Actually, only a small portion of the advice here would strictly fall in the category of being "nice" just for the sake of being nice and doing the right thing just because it's right. Some examples: It is better not to fire people via e-mail. One should respect all human beings, whether they are security guards, CEOs, or panhandlers. That's called being "nice," or what Yiddish speakers used to say was simply... read more
Good book, Poor cover
By Michael P. Maslanka - October 8, 2006
Stuck in LA . Flight delayed,Desperate for a short but useful book. The last book I would normally pick is one with a smiley face. Glad I did. The book's Big Idea: we are all connected and when we do one nice thing it spreads and rebounds---in often very unexpected ways---to our benefit. Useful examples on how helping supposed enemies is often good business; insightful ideas on treating today's adversaries like tomorrow's allies; unconvential tactics on moving your frames from "no" to "yes". By the time the flight was ready to board, the book read through---a lot wiser. What they say about books and their covers, so true.
Honey or Vinegar: which would you choose?
By C. Middleton - February 11, 2007
Walking through the down town train terminal in Melbourne to catch the 12:15 p.m. `rocket train' to Bendigo, a gold rush town of 19th century Australia, which still manages to carry on and exist despite our states current lack of water, to see an old friend from my university days; trying to kill time, came across this extraordinary book. Short in length, the book's content strangely connecting to a conversation about business with a friend the night before, I decided to buy the text and read it on my two hour journey...excellent.
As the two successful advertising business women claim, to be `nice' is much more powerful than the age-old capitalist strategies in business: intimidation, arrogance, intrigue and a conscience capability to `make the kill' has always been the mark of any successful person or company. What Thaler and Koval have discovered is that basic good manners, being cordial, friendly, and unconsciously kind, will bring in more business than the other... read more
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