The Importance of Affiliate marketing Services in the Internet Age
Marketing in a Downturn: Recession Facts
The Long-Term Labor Market Consequences of Graduating from College in a Bad Economy
Contributing to OSS in a commercial non-OSS environment
The Scope of Woolf's Feminism in A Room of One's Own
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Determination of the Weakest Branch in a Radial Distribution System using Reactive Loading Index Range
A ROBUST DLQG CONTROLLER FOR DAMPING OF SUB -SYNCHRONOUS OSCILLATIONS IN A SERIES COMPENSATED POWER SYSTEM
Which Infidelity Type Makes You More Jealous ? Decision Strategies in a Forced-choice Between Sexual and Emotional Infidelity
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections
Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.
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