The Student As Historian - DBQ Strategies and Resources for Teaching History
The Overall Relationships between the Use of English Language Learning Strategies and Personality Traits among the Female University Level Learners of English Language as a University Major
A FREE Subsidy You May Not Know About - Get a FREE Cell Phone and Monthly Minutes from the Government's Lifeline Program!
Design of an Ameliorated Methodology for the Abstraction of Usable Components of Object Oriented Paradigm from the Software Requirement Specification (SRS)
Risk Management Using Futures Contracts: The Impact of Spot Market Contracts and Production Horizons on the Optimal Hedge Ratio
TDMA and FDMA Techniques By Hadi Majzoub and Kinan Hars From The Arab International University AIU (Term Paper)
A review of the Black Country economy and labour market from the PricewaterhouseCoopers West Midlands Business Surveys: 1994- 1998
Learn to Use an Online Survey Tools for Compiling and Assessing Data by Comparing Market Research
Influence of potato growth and storage conditions on the quality of fresh table potato and potato products in the central part of Russia
The effect of different cooling techniques and temperature fluctuations on the storage life of cod fillets (Gadus morhua)
"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing."
—Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks
"The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty."
—Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company
"To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change."
—Ted McConnell, Interactive Innovation Director, Procter & Gamble
"The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets."
—Van Riley, Vice President of Research, AOL
"The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning."
—Rod DeVar, Manager, Advertising and Promotion, United States Postal Service
"Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results."
—Chris Theodoros, Director of Industry Relations, Google
"A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati."
—Mike Donahue, Executive Vice President, American Association of Advertising Agencies
"This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course."
—Henry Assael, Professor of Marketing, Stern School of Business, New York University
Use coupon below to get discount at eCampus.com!
$3 off textbook orders over $75
$4 off textbook orders over $90
$5 off textbook orders over $100
Copy the coupon code before clicking the button!
|Amazon US||Paperback||$8.44 - $34.95|
The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with fifteen top advisors, each doing several million dollars worth of business every ...
In the Handbook of Asset and Liability Management: From Models to Optimal Return Strategies, Alexandre Adam presents a comprehensive guide to Asset and Liability Management. Written from a ...
Kick your local online advertising into high gear with this friendly, timely guide!Add the newest means of advertising your business into your marketing mix by developing an online ...
This is one book you must have! As a result of the credit crisis, many financial institutions have raised their credit score requirements. Credit scores are impacting everyone from every angle. The ...
There s a buzzword that has quickly captured the imagination of product providers and investors alike: "hedge fund replication". In the broadest sense, replicating hedge fund strategies means ...
Focusing exclusively on the surgical management of aortic arch disease in adults, this concise reference provides authoritative guidance on both standard and alternative approaches from ...
Learn the successful strategies behind hedge fund investingHedge funds and hedge fund trading strategies have long been popular in the financial community because of their flexibility, ...
A professional's guide to the world of hedge fund investing Throughout the financial crisis of 2008, many hedge funds suffered massive losses and were often blamed for the extreme market ...
This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. Taking the US airline industry as an in-depth case study, the ...
The most comprehensive coverage of institutional investment management issuesThis comprehensive handbook of investment management theories, concepts, and applications opens with an overview ...