The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance
Praise for The Granularity of Growth. "Every manager should read this book now. I've benefited from its insights already and wish I'd known them earlier.". Jorma Ollila, Chairman, Royal Dutch Shell and Nokia Oy. "In today's global economy, a company must either exhibit growth or financially engineer a powerful value proposition; otherwise, you go backwards. This is a must-read for aspiring as well as incumbent CEOs.". F. Duane Ackerman, Chairman Emeritus, BellSouth. "For established companies in mature markets who are looking to outperform competing sources of capital, The Granularity of Growth is a life-saver. What Viguerie, Smit, and Baghai make clear is that growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention. There are literally millions of these pockets, and the job of managers everywhere is to get their resources extracted from the low-return pursuit of seeking market share across a flat and level plain and allocated, instead, to these rich granular opportunities.". Geoffrey Moore, author, Crossing the Chasm, Inside the Tornado, and Dealing with Darwin. "Just simply running faster on the market share treadmill will not secure the future of your company. The Granularity of Growth shows, with typical McKinsey rigor, that where you compete is even more important than how. A great corporate strategy book with very practical applications.". Dick Anderson, former vice chairman, BellSouth. "Very insightful and highly valuable. Viguerie, Smit, and Baghai go to more detailed lengths of analysis and offer extremely useful guidance for business strategists.". Phil Rosenzweig, Professor of Strategy, IMD and author, The Halo Effect. "This book will change forever the way we look at growth. Contrary to popular belief, it demonstrates that good execution and market share are not the key determinants of fast grow
Grow or Die....Finally some real insight on how to stay alive
By Jane F. Alexander "Partner, Mercer Consulting" - September 18, 2008
In a business environment where meteoric falls are outpacing meteoric rises, the business community has been waiting for this important book on creating sustainable growth. This book will challenge executives to look at their growth strategies differently than they have in the past. Chasing market share by selling more or acquiring competitors might lengthen a Company's life, but it will not guarantee long term success. Real, sustainable growth begins with a granular understanding of what's really going on in your industry and its sub-industries. Viguerie, Smit and Baghai guide the reader through the kinds of analyses companies should undertake to discover pockets of unmet demand in order to reach new customer segments with innovative products or solutions.(In my opinion, this book is as much about innovation as it is about growth.) The authors also offer insights on how to build a "growth architecture" by synchronizing strategy, organizational structure, management processes and... read more
A solid guide to drive enduring performance
By Rebecca Clement "Publisher, Soundview Executi... - January 22, 2009
There's a mountain of books on the market with an avalanche of ideas about growth and growing your business. However, The Granularity of Growth stands out from the rest and that's the reason Soundview heartily endorses this book. The fact is that most books oversimplify the difficulty that organizations of all sizes face as they develop and maintain new growth opportunities - especially considering today's tough economic and competitive realities. The team of authors, all of whom are experts in the burgeoning field of "growth studies," state that the key to unlocking true growth potential is in studying the nitty-gritty details, rather than the widely-used, overly-generalized strategies that seem to be in vogue. The writers rely on extensive quantitative findings that track a myriad of corporate growth factors to provide crisp insights in the pursuit of positive-performance expansion. Few organizations can afford to ignore the pearls of wisdom contained in this book regarding the... read more
Methodical guidebook to help large companies get larger
By Rolf Dobelli "getAbstract" - March 9, 2009
This is a useful, methodical book. Rather than offering general platitudes on growth and strategy, Patrick Viguerie, Sven Smit and Mehrdad Baghai offer data-driven ways to generate growth. However, neither the approach nor the book are easy. The approach requires leaders to undertake hard, detailed work with rigorous honesty as they examine their companies and markets more specifically (that's where the granular detail comes in) than most will want to. The authors are firm on the necessity of maintaining this intense level of awareness as markets change around you. The book requires a bit of patience, as the authors sometimes get overly invested in tiered structures, pacing readers through different categories of growth directions and structures that become a bit too abstract and technical. That aside, anyone looking for specific ways to address growth will find this helpful. getAbstract recommends it to CEOs, strategists and students of business growth.
This book presents a concise and humorous introduction to existentialism aimed squarely at a general readership. It shows how existentialism can be an honest, positive and uplifting philosophy - and ...