When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It
One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That's especially true in unpredictable economic environments such as the one we're experiencing today. McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700 companies that had at one time been among the nation's fastest-growing businesses. Developed in concert with Decision Analyst, a leading national research and consulting firm, the study probed areas as diverse as corporate structure, competition, branding, finance, and strategy. The target respondent profile were CEOs, owners, principals, presidents, managing directors or chairmen of the board. In-depth follow-up interviews yielded fascinating stories and personal comments from executives who had been living on the front lines of real-life growth crises. McKee presents compelling knowledge about how and why companies lose their way, and offers practical advice about how they can rekindle growth. When Growth Stalls demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering but by natural market forces and management dynamics that are often unrecognized--and widespread. The book presents seven characteristics that commonly correlate with stalled growth and what to do about them. Some are external forces to which countless companies have fallen victim: economic upheavals, changing industry dynamics, and increased competition. What McKee points out, however, is how often they catch companies off-guard. More surprising are four subtle and highly destructive internal factors that conspire to keep companies down: lack of consensus among the management team, loss of nerve, loss of focus, and marketing inconsistency. McKee makes the case that, regardless of what's going on outside of an enterprise, it's what's inside t
Finally, a marketing book with actual insight
By Mark E. Mathis - June 23, 2009
Finally, a business book that's actually worth your money, but also your time. When Growth Stalls is one of those rare business books that's actually about your challenges and not the ego of the author. It's been a long time since I read a book that had this many "ah-ha" moments. For example, McKee talks about the big danger of losing your nerve, even when your company is well established and you're a proven CEO. What those of us who are much lower on the food chain need to understand is that even big business titans can (and often do) lose their nerve when faced with rapidly changing market tectonics. Too often they delay making innovations to keep pace with a mutating environment and become driven by fear. This is a nasty cycle that feeds on itself and will crush the best of us. Remember when Southwest Airlines changed its seating system? As a frequent flyer of Southwest I remember thinking, "Why are they doing this?" Then, after I had taken a few more flights I thought, "Southwest... read more
Solid advice in a shaky economy
By H. Shackleford - March 5, 2009
I recently read when growth stalls...and found it to be very useful. I've shared excerpts with my senior management team to help them understand that NOW is the time to invest in marketing, not the time to cut it. It's a good mix of reinforcing stuff you should already know and providing valuable insights on stuff you didn't. I'd highly recommend this book.
An Assest in These Times
By J. Lewis - April 21, 2009
Steve McKee's book is more than the latest effort on business advice; it's an asset in good times and bad. Full of revealing truths and concrete steps for addressing the core problems that plague companies, this is - simply put - a can't miss read.
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