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This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.
Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Asking (soliciting) people for money can be a stressful or challenging endeavor. But, you know, so is just about everything we do the first time. And how do we learn to do something the first time? Someone teaches us either verbally or by way of writing a book. This book does a wonderful job of explaining "The Ask" part of not-for-profit fundraising in its 10 chapters:
1. Soliciting Money Usually Causes Jitters
2. Prospect Research and Evaluating a Prospective Donor for Gift-Giving Readiness
3. Who Should Do the Ask?
4. How to Prepare for an Ask
5. Asking for Non-Major Gifts
6. Asking for Major Gifts in Annual Campaign Setting
7. Asking for Planned Gifts (Deferred Gifts)
8. Asking for Major Gifts in Capital Campaign Setting
9. How to Respond to Prospective Donor after Making the Ask
10. Follow-Up for Each Ask
The author is certainly qualified to write the book. She has a number of years experience working in a major... read more
One of the best things about The Ask is it is not just about major gifts. Fredricks outlines how to seek donations for special events (auctions, luncheons, golf tournaments)and the annual fund as well as major and planned gifts and capital gifts. She also guides the reader through overcoming personal factors in money that can make a person hesitate or even indefinitely postpone an ask. She directs "the asker" to consider the prospect's views on money before asking, too. There is also an outline of the "essential elements" for any kind of ask from which both novice and experienced askers can benefit. This is one of the best of its type around!
I find this book to be very detailed and specific, giving useful examples of how to exercise the theories of fundraising covered in the book.
However, the book is extremely America-centric. Most other countries have not caught up to America in the field of philanthropy. For this reason many of the recommendations cannot be adopted or need to be scaled down for Australian fundraisers.
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| AVAILABILITY | |||
| Merchant | Format | Price | |
| Amazon US | Paperback | $21.72 - $39.95 | |
| eBooks.com | Digital (PDF) | $39.95 | |
| eCampus | Paperback | ||

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