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Jump-Starting the Stalled Fundraising Campaign (The AFP/Wiley Fund Development Series)

Customer Reviews:

Up, up, and away!

By D. C. Dreger "D.C. Dreger, ACFRE" - July 13, 2010

The operator of a hot-air balloon needs to have an understanding of the air currents, must monitor altitude and rate of speed, and know when to give the burner just the right amount of fuel. Sounds like a fundraising campaign, doesn't it?

Economic winds have been blowing foul; perhaps it would be best to delay a campaign phase. That big gift we got early in the campaign is a ghost of a memory and our campaign team has lost momentum; what can we do to pick it up? What would be just the right fuel to reheat the campaign? Julia Ingraham Walker offers a series of prescriptions in Jump-Starting the Stalled Fundraising Campaign.

Here are some areas to consider adjusting: boost leadership, create urgency, change the goal, revise the case, build volunteer and staff morale, add training, take a hiatus. In the final analysis, engage donors with the truth that in economic hard times the need is greater. Those who have the ability to make a difference in people's lives will... read more

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