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Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment.
Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes.
Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses:
Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.
The operator of a hot-air balloon needs to have an understanding of the air currents, must monitor altitude and rate of speed, and know when to give the burner just the right amount of fuel. Sounds like a fundraising campaign, doesn't it?
Economic winds have been blowing foul; perhaps it would be best to delay a campaign phase. That big gift we got early in the campaign is a ghost of a memory and our campaign team has lost momentum; what can we do to pick it up? What would be just the right fuel to reheat the campaign? Julia Ingraham Walker offers a series of prescriptions in Jump-Starting the Stalled Fundraising Campaign.
Here are some areas to consider adjusting: boost leadership, create urgency, change the goal, revise the case, build volunteer and staff morale, add training, take a hiatus. In the final analysis, engage donors with the truth that in economic hard times the need is greater. Those who have the ability to make a difference in people's lives will... read more
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