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In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Customer Reviews:
Part inspiration and part practical `how to' instruction manual - a fast and fun read
By John Henry "JH" - October 13, 2009A CEO business book which doesn't follow the tired Gilda Radner formula of `Enough of me talking about me...let's hear what others think about me!'. This is a fun to read book chock-full of no-holds-barred advice on everything a growth company faces. In short easy to read chapters, Benioff writes instructively about everything from fostering an innovative product development and marketing machine, to driving explosive sales in existent and new/emerging markets, to focusing on customers while simultaneously inspiring a culture of employee hyper-success. His chapters on giving back to the community should be standard reading at all business schools today. In short, this is a practical guide on how to grow a successful business without selling your soul to Mephistopheles. The enthusiasm infused in the writing is contagious. For those looking for MBA jargon, four quadrant charts, circles with arrows, new buzzwords, or formulaic bromides on business success brought about by `the cult... read more
A highly enjoyable and useful book
By Richard Alberg - December 19, 2009I have founded and run two small, but successful, SaaS businesses and I like to think I have acquired the scar tissue of experience. However reading the book Marc and Carlye have written has been an inspirational learning experience. It describes a journey that as a technology entrepreneur I can empathise with. But it does far more than this. It is jam packed full of ideas and approaches that I can use in my business and it encourages a mindset that I know will help me. Marc's phenomenal track record provides the authenticity that is so often lacking in business books and together the authors have ensured that each bite-sized chapter succinctly and clearly conveys its intended points.
Not The Usual Self-Serving Blather
By Michael Hickins - October 25, 2009CEOs often feel the need to share their wisdom with the rest of us common mortals, and end up sharing nothing but their own sense of superiority. Marc Benioff, CEO of [...], does a wonderful job of actually sharing teachable moments along the road to creating a very successful company, and arguably a new way of doing business. He also shows how he built his company to be socially responsible from the outset.
Without the pompous cadence of the motivational speaker, Benioff and his co-author, Carlye Adler, actually manage to impart useful information for anyone looking to start their own company while remaining interesting to the casual reader. There's also a lot of information about the prevailing technology culture and insights that help those of us who don't live on the West Coast understand the special brew of technology, entrepreneurship and spirituality that make it what it is.
I highly recommend this book to anyone who is open to the positive side of capitalism and... read more
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| AVAILABILITY | |||
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| Amazon US | Paperback | $1.85 - $27.95 | |
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