How to Measure Anything: Finding the Value of Intangibles in Business
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.: Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction; Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods; Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas; Offers practical methods for measuring a variety of "intangibles"; Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management â and explains how to tell effective methods from management mythology. Written by recognized expert Douglas Hubbard-creator of Applied Information Economics- How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Brilliant! How to quantify the unquantifiable
By Alexandra Carmichael "CureTogether and Quanti... - August 7, 2010
Some things are easy to measure. Time, money, exercise, calories, location - all of these are relatively straightforward to repeatably determine or calculate.
But how does one go about measuring happiness? What about compassion, or public influence, or creativity? These are more intangible, harder to pin down to a number that means anything.
Douglas Hubbard has written an impressive work called "How To Measure Anything: Finding the Value of Intangibles in Business."
While it's written primarily for business people, the lessons transfer smoothly to self-experimenters. Hubbard begins with a compelling case for why to measure intangibles:
"Often, an important decision requires better knowledge of the alleged intangible, but when a [person] believes something to be immeasurable, attempts to measure it will not even be considered.
As a result, decisions are less informed than they could be. The chance of error increases. Resources are... read more
By Darius Koenig - May 30, 2011
This book provides the link between the college statistical classes and the "real" world that is full of uncertainty, incomplete information and things that seemingly are impossible to measure. The most important aspects of the book are not the mathmatical techniques but the conceptual groundwork that help break down previously held paradigms about measurement. Once these barriers have been removed then possibilities open up. Highly recommended.
Extremely Practical for any Risk Manager
By ccooper - April 1, 2011
Mr. Hubbard provides a very well written analysis on how the things most people think can't be measured really can be measured. The book provides very thought provoking insights on how many of today's most popular "risk assessment" frameworks fall short and often introduce more error. It also provides proven and very practical and useful ways (with examples) to think about risk that helps management better communicate the uncertainty they have in their assessments and defining a proven method for setting up measurements that can produce a more consistent result that provide a lot of power in decision making. The book also outlines the need for risk analysts to get "calibrated" which is something that was very eye opening and game changing and crucial to improving our risk and decision making. All in all one of the best books I have ever read related to risk management that goes way beyond theory, and uses proven techniques deployed in the insurance and science areas.
This e-book represents some of the main current research activities in intellectual capital (IC) in Europe and Australasia; which were all presented at the conference, ''The transparent enterprise. ...
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