Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
The best guide to using Twitter to market to consumers-revised and better than ever. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.: Updated with thirty percent new material, including all the latest business applications for Twitter; Includes new, recent case studies of companies at the forefront of the Twitter movement; Helps you develop your own social networking strategy to meet your specific business needs. Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Best Book On Twitter
By James L. Paris "James Paris" - February 10, 2009
This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.
If you're using Twitter you need to read Twitter Power!
By Miles Baker - February 6, 2009
I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format.
Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more.
I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it.
If you want to be a successful Twit, you need this book.
By Rhiannon Bowman "Rhi B." - February 23, 2009
If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent.
It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to upgrade).
New Twitter users will find the first three chapters immensely helpful, while those of us who are already Tweetie Birds (follow me @RhiBowman) could easily skip them. Though, I wouldn't, if I were you; you'll likely find a couple of wise tips you never knew you were looking for within those pages. They cover a brief history of social media, Twitter's recipe for success and how to get started- from choosing a user name to resources for designing your profile page.
You want to make a difference in the world, but don't know where to begin. Now you can. Here is just the guide to lots of exciting ways that are more personal and fun than merely writing a check. For ...