Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory)

Timeless, expert advice on growing your professional firm or individual practice through social media.
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer ways, Social Media Strategies for Professionals and Their Firms takes you step by step through putting social media to work for your professional practice. Whether you want to build your own online reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach and tactical steps.

• Explores why the fastest and most leverageable way to expand relationships today is through the Internet
• Provides step-by-step approaches to successful professional blogging
• Discusses high-level strategies for effectively using Twitter, LinkedIn, and Facebook
• Includes pitfalls and success stories featuring notable social-media trailblazers

This comprehensive marketing-strategy book explains why social-media channels are a core way for professionals to reach their audiences, and how to weave social media into your current marketing initiatives. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.