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Data Mining Techniques in CRM: Inside Customer Segmentation

Customer Reviews:

Excellent book for any data miner or anybody involved in CRM

By Sandro Saitta "dataminingblog" - June 19, 2011

I recently finished reading Data Mining Techniques in CRM: Inside Customer Segmentation. It is a very didactic book written by Tsiptsis and Chorianopoulos. The authors did a very good job in vulgarizing data mining concepts for the reader. That means nearly no formula. But don't misunderstand me, this is not a book only for beginner. Some deep concepts of data mining are presented. The only particularity is that everything is explained with words and pictures. I really appreciated the approach taken by the authors.

The first part of the book explains data mining concepts. Techniques such as clustering, PCA (Principal Component Analysis) and decision trees are introduced. Since clustering is the most used technique in CRM (Customer Relationship Management), it has a particular focus from the authors. Specific topics such as evaluating the clustering results or profiling are discussed. A very interesting chapter is the one showing examples of data marts in CRM applications... read more

A pragmatic, hands-on approach

By Efi Kassouri - March 6, 2010

A holistic customer behavior & attitude analysis to support decision makers. It is the 'Bible' for marketers who need to build a deeper insight and plan accordingly their actions per customer segment, building profitable customer relationships. I truly recommend using it in your business.

Efi Kassouri
IT/ Release Management Senior Professional
Vodafone

An A to Z guide for applied Data Mining and BI

By George Goudelis - March 1, 2010

This is a book for professionals who want a lift to the next level.
The authors share on a noble scale their professional and academic experience, analyzing methodologies and giving tips which a lot of Data Mining experts ignore or keep carefully hidden.
It is also remarkable that they cross the usual Data Mining boundaries, describing the full view of BI implementations and defining the modern data miner as a BI expert.

George Goudelis
MSc in Applied Mathematics
CRM & Customer Intelligence Manager
Eurobank EFG

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AVAILABILITY
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Amazon USPaperback$50.00 - $95.00
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