Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results. Deliver the right decision support to the right people at the right time. Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find:. Proven guidance on developing an information strategy;. Tips for supporting your company's ability to innovate in the future by using analytics;. Practical insights for planning and implementing BA;. How to use information as a strategic asset;. Why BA is the next stepping-stone for companies in the information age today;. Discussion on BA's ever-increasing role. Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.
If you need the big picture
By Avid Listener - February 22, 2012
I've worked with data for most of my career - as a software developer, report writer and just through lots of Excel work. I have been trying to make more of a move toward the business side and was looking for a book that would tell me more about what business analytics are all about. It's sort of a nebulous term, business data analyst - sort of like a marketer or an engineer. Anyone that writes software could call themselves a software engineer. The author lays out big picture concepts - lays out intro-level stuff that many people do (such as tables/one-off SQL reports) and moves into the more advanced concepts such as customer segmentation, cluster analysis and the like. He makes the point that it's not a stats book, but I don't need an overview to tell me how to perform a cluster analysis, I need to know that cluster analysis is a tool that someone would hire me to use so I can go learn it.
It's a great overview of the position that one could use to drive further... read more
Business intelligence made easy
By Kristian L. Knudsen - August 6, 2010
I totally agree with Thomas H. Davenports review of the book. Finally somebody has made Business Intelligence and Business Analytics simple and explainable. Finally somebody has been able to explain what 'Information as a strategic asset' means.
The book explains that BI and BA is not about servers, tables and data warehouses. It is about monitoring and innovating your business processes - easy and simple.
This book will be a CLASSIC for practitioners and students
Kristian L. Knudsen BI-Manager
Nothing new or insightful
By Mark H - April 3, 2013
This book is a series of obvious statements and ridiculous "frameworks." I'm shocked at how much acclaim it's gotten. I learned nothing from the book of any value whatsoever in the real world. Save your money.