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Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance

Customer Reviews:

Mulford's methodology shows why Cash is King

By Mark - August 15, 2005

Over several years of using and preparing the GAAP-based cash flow statement in analysis, I have found it isn't that useful in enabling me to drill down to understand where a company's real operating cash flow comes from. Mulford's methodology does an excellent job focusing on interim period cash flow information to enable the reader to better spot positive and negative trends in an operating company's performance. I found Creative Cash Flow Reporting to be a most useful treatise on what's wrong with the cash flow statement and how to work around its problems. The section on analysis, the cash flow drivers, and the growth cash-flow profile were particularly helpful.

Groundbreaking book

By Brian C. Watt - March 17, 2006

Mulford and Comiskey have delivered a tour de force for the financial and accounting community in this book. Whether you are a financial analyst, corporate accountant, auditor or an executive with a small or large firm, you absolutely will benefit from this book. It is one of the most important books of the last 20 years, and in my opinion, it is the finest book ever written on the concepts and methods of deciphering Operating Cash Flow, it's relationship to earnings, calibrating and measuring free cash flow, as well as the mechanics and drivers (and sometimes deliberate manipulation by unscrupulous management) within the business system that can lead to distortions in the Cash Flow statement.

What about earnings supported by artificial means? What are the core drivers of cash flows? What should our view be, vis a vis the Operating Cash flows, regarding non recurring charges and depreciation? Are capital expenditures really as cut and dry as we like to think they are, under... read more

Simply the best book on the subject.

By JLMK - September 3, 2005

Messers Mulford and Comiskey have released a primer on what has lately become a messy subject. Unlike other books with a focus on cash--Hackel's book, for example--this one delves a little bit deeper into the subject of financial misreporting. The reader is given a synopsis of how companies say that their cash is operating, whereas it ought to be put under financing or investing cash flow. There is a multitude of similarly constructed arguments. The examples are lucid, apropos, and contemporary. The book also has a deterministic model for calculating CFFO. Read it.

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