Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Excellent and Enlightening
By Elijah Chingosho "Dr Elijah Chingosho" - July 20, 2007
This is an enlightening book on corporate social responsibility by knowledgeable authors. As a manager you bring with you your own concept of what is right and what is wrong to your organisation. Every decision that you make is the application of these values to the question at hand. This is made more difficult by the pressures of organisational life. These are the pressures of rapid changes, the pressure for greater productivity, competition and superiors, among others. Sometimes managers make decisions which conflict with their own or society's values because of what they see as the pressures of the business world. Dealing with ethical and moral issues is often perplexing. This excellent book provides guidance on how we should we think through an ethical issue, the questions we should ask and the factors that we should consider and how we can ensure that corporate social responsibility issues receive the attention they deserve.
The ways that the authors suggest to enhance... read more
At last: a reference work for corporate philanthropy
By Rolf Dobelli "getAbstract" - April 5, 2006
The days of corporate irresponsibility are past. The public now expects companies to behave according to a higher social standard. And guess what - operating a business built on socially responsible principles pays off. Decision makers at companies large and small are learning that when they build their businesses according to the dictates of social conscience, they reap rewards such as increased profits, an improved corporate image and happier employees. And, they sleep better at night. Author and marketing expert Philip Kotler and social marketing consultant Nancy Lee describe six ways you can develop and implement a corporate social program. They clearly explain and analyze each initiative in its own chapter, including illustrative examples of successful campaigns from leading companies such as Ben & Jerry's, The Body Shop and American Express. Their methods do overlap and they are, at times, redundant. Yet the points are important enough to bear repeating. We think every... read more
An invaluable resource on Corporate Social Responsibility
By Jan Pomerantz - March 31, 2005
Phil Kotler and Nancy Lee have created an invaluable guidebook for companies, nonprofits and their advisors to enhance corporate reputations while improving society. Besides demonstrating how corporate social responsiblity has boosted the bottom line and added value for investors on all sides of the cause world, the authors provide detailed "how to" models for every type of business and nonprofit. This book has quickly become the "must read" bible for CSR and those involved with marketing in the nonprofit sector.
Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one ...
The field of Corporate Social Responsibility (CSR) has impressively progressed. This has resulted in a number of management models. This book provides an overview of those models. It is useful for a ...